Latino-focused media company Raze — founded by ex-Fox TV Studios and TV Channels chief Emiliano Calemzuk, Latin World Entertainment founder Luis Balaguer and Modern Family star Sofia Vergara — have unveiled a mobile-first digital platform featuring original content that celebrates the voices and perspectives of Latinos.
“Raze was created to address a void in programming for Latino millennials,” said Calemzuk, CEO of L.A.-based Raze, which launched in January. “All of our shows feature top talent who have a large following across multiple channels and are producing high-end content. We want Raze to be a new way for millennials to find content that appeals to them and is reflective of their own experiences.”
Here are the original series available at launch:
- RAZE CAMP: YouTube superstars Sebastián Villalobos, Luisa Fernanda, Mario Ruiz and Juan Pablo Jaramillo learn what it takes to be a soldier for two days. Shot at an Air Base, the stars will face environmental challenges like heat and bugs, as well as experience real-life military training such as parachuting, rappelling, and tactical exercise.
- MARIO: INTERVIEW FROM THE TOP: Mario Ruiz, an experienced parkour athlete and all-around thrill seeker, interviews guests in extreme places and at high altitudes. In the first episode, Mario hosts on the edge of a heliport, 50-stories above the ground.